Many organisations claim to put customers first, but their campaign tactics reveal a different truth: offers are driven by business priorities, not customer needs.
From the 5 points you listed under Being Customer-Centric, the hardest one, by far is #5: Shift organisational. In non-tech companies and/or large companies, you can spend *years* just on this item, no mater if you already have the decisioning platform or CDP on place! It still takes a while to get the assets you need in order to feed the decisioning tool…(at least this has always been my experience…)
From the 5 points you listed under Being Customer-Centric, the hardest one, by far is #5: Shift organisational. In non-tech companies and/or large companies, you can spend *years* just on this item, no mater if you already have the decisioning platform or CDP on place! It still takes a while to get the assets you need in order to feed the decisioning tool…(at least this has always been my experience…)
100% This.